educate | empower | enjoy
millennial angst but make it activism
Marcelle is a Louisiana-based activist who has built a progressive and politically engaged community of over 22,000 people in the deep south by:
educating without shame | empowering while not overwhelming | laughing whenever possible
Marcelle’s activism efforts are run through Turtle Analytics, an organization that spearheads independent campaigns to effect political change.
The mission of Turtle Analytics is to tell our communal story of unity over division and to laugh while we’re doing it—because hope may be the opposite of fear, but humor is its antidote.
Campaigns by Turtle Analytics
You Can Ring My Bel
we set out to re-elect Democrat John Bel Edwards as Governor of Louisiana. And we did it.
You Can Ring My Bel (YCRMB) was the first of its kind. It introduced the model of a politically informative meme page before that was a thing. And it was successful.
YCRMB was launched on October 23, 2019, with 25 days left remaining before the run-off. After a dismal turnout in the primary election of 38.5% in Orleans Parish and with John Bel Edwards down by nearly 100,000 votes, the campaign’s goal was to increase millennial voter participation in Orleans Parish and help re-elect Governor John Bel Edwards.
In less than a month, YCRMB helped increase voter turnout in Orleans Parish by 29%, delivering a WIN by a margin of 40,212 votes.
YCRMB not only proved that liberals in Louisiana exist, but the response by Millennials—its target audience—showed a new way forward in political activism.
Louisianahbrah
changing that nah brah into a yeah brah
Louisianahbrah is a community of over 21,000 progressive Louisianians who are committed to community building, advocacy work, and building a better future for ALL.
Louisianahbrah covers general state politics with a progressive twist. The goals of Louisianahbrah are to create empathy, educate, and organize, which it achieves primarily through the Louisianahbrah Instagram page and the Nah Brah Newsletter.
Since its launch, Louisianahbrah has gained 22,000+ followers and has accumulated over 16 million content impressions. It has become a place that many progressives look to for political analysis, voter information, and calls to action.
The Louisianahbrah community has effected change in policy and perception while chanting our millennial motto of “lol” in unison.